The two products at a glance

ProductWho it fitsWho should skip itPublished entry priceFree plan
PayPal ZettleSmall and mobile sellers evaluating a straightforward PayPal-connected in-person checkoutThe business needs deep restaurant, warehouse, or multi-location controls$0/month; 2.29% + 9¢ in personPayPal POS planFirst card reader $29Vendor pricing page, checked Oct 27, 2026 ↗Yes, free POS app
SquareSmall merchants evaluating an integrated POS, payment, hardware, and business-software ecosystemThe buyer requires a processor-independent setup or highly specialized enterprise workflows$0/month software; 2.6% + 15¢ in personSquare Free planPlus $49 and Premium $149 per location/monthVendor pricing page, checked Oct 27, 2026 ↗Yes, Square Free

Prices are the entry list prices each vendor publishes on its own US pricing page, read on Oct 27, 2026. They exclude taxes, payment processing unless stated, hardware, add-ons and negotiated discounts; a promotion appears only in the notes, labeled as one. Prices change. No vendor paid for a place or a price in this table.

PayPal Zettle is a straightforward in-person checkout connected to PayPal, aimed at small and mobile sellers. Square is an integrated POS with payments, hardware, and business software around it. For a seller just starting out in person, the useful question is not which has more features but where the money should land and how soon the business will outgrow a phone and a card reader. Both are evaluated here against published criteria; no market-day test was run.

A maker with a booth, a web shop, and a counter on the horizon

A ceramics maker sells at weekend craft fairs and online, and is considering a small shared counter next year. Today the kit is one phone, one reader, a short catalog with a few glaze colors, cash, and the occasional refund. The owner does the books alone.

Why the PayPal account decides it today

Choose PayPal Zettle while the maker's online sales already come in through PayPal. Because Zettle is positioned as a PayPal-connected checkout, booth sales should land beside web orders, so the owner reconciles one balance instead of two; confirm with PayPal in writing that they do. For a one-person business doing its own books, that can save time every week, and the narrow scope of a focused checkout is a feature, not a limit.

If the web shop takes payments through something other than PayPal, that advantage disappears. In that case, start with Square: one company supplies the register, payments, and devices, and a broader POS may carry the business into the counter year without a change of system, which the growth checks below should confirm.

The growth trigger for switching

Each of these events is a test to run against PayPal Zettle's currently documented staff, inventory, and cash features. Plan the move to Square when Zettle's current documentation does not cover the need:

  • the maker hires someone who sells without the owner present: check whether Zettle documents a separate login with limited permissions for that person;
  • stock lives in two places, such as the booth inventory and the counter: check whether Zettle documents counting and tracking it separately by place;
  • the counter needs a fixed register, receipt printer, and daily cash close rather than a phone: check whether Zettle documents that hardware and a cash count at close.

PayPal Zettle is positioned for small and mobile sellers, so this guide treats deep multi-location or warehouse needs as a reason to move. Take any of these triggers as the cue to price Square before the busy season, not during it.

Two wrong picks

  • Square for today's booth when everything else runs through PayPal: the maker takes on a second payments account and a second set of payouts to match, for features the booth does not use yet.
  • PayPal Zettle for the counter year, if those checks come back short: the owner bolts on spreadsheets for whichever of staff, stock, and cash counts Zettle's documentation does not cover, until the switch happens anyway, now with a year of history to migrate.

A dry run before the next fair

Load the catalog, ring mixed baskets with cash and card, take a decline, issue a partial refund, and turn off the phone's data for ten minutes. Then hand the kit to a friend without your login and see whether they can keep selling. At home, export the day and match it to the account balance. This dry run was not performed for this page.

Selling at fairs in other towns raises a sales-tax question that neither checkout answers; ask an accountant which locations require collection. Card-security duties under either provider are worth a short check against PCI Security Standards Council merchant resources.

Traceable evidence

Sources for this decision

4 sources
  1. vendorPayPal Zettle official product sitePayPal Zettle · checked Aug 5, 2026 · supports: Vendor-published product scope used to verify capabilities relevant to this buyer context: Small and mobile sellers evaluating a straightforward PayPal-connected in-person checkout. It does not prove the guide's fit verdict, configured performance, current pricing or compliance.
    Open source ↗
  2. vendorSquare official product siteSquare · checked Aug 5, 2026 · supports: Vendor-published product scope used to verify capabilities relevant to this buyer context: Small merchants evaluating an integrated POS, payment, hardware, and business-software ecosystem. It does not prove the guide's fit verdict, configured performance, current pricing or compliance.
    Open source ↗
  3. standardsPCI Data Security StandardPCI Security Standards Council · checked Aug 5, 2026 · supports: The published PCI Data Security Standard requirements for payment account data environments; it does not certify a merchant, processor, integration or POS product.
    Open source ↗
  4. standardsPCI SSC Merchant ResourcesPCI Security Standards Council · checked Aug 5, 2026 · supports: PCI SSC merchant guidance for identifying validation responsibilities and SAQ starting points; it does not determine the validation path without the merchant's acquiring bank and actual environment.
    Open source ↗